AI Insights · Timothy · July 2025
Top 5 Fashion Games in Germany Q2 2025: Unified Platform Insights
Explore the performance of the top 5 fashion games in Germany for Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
The performance of fashion games in Germany on a unified platform during the second quarter of 2025 showcases diverse trends across the top five applications. This data is sourced from Sensor Tower, offering a comprehensive look at downloads, revenue, and active users.
Skincare Time: Makeover ASMR from DO VAN HUY saw a notable fluctuation in weekly downloads, starting at 18.2K and peaking at 31.2K mid-April, before gradually decreasing to 13.3K by the end of June. Active users followed a similar pattern, with numbers rising from 41.1K to a peak of 58.6K at the end of April, then declining to 39.2K by the quarter's end.
Beauty Tiles: Story & Makeover by Pexix Inc. demonstrated a steady increase in weekly revenue, reaching approximately $5.5K in early June. Downloads were stable, with a peak of 12.6K in late April, while active users grew from 25K to a high of 35.9K mid-June.
Merge Studio: Fashion Makeover from Paxie Games experienced a consistent revenue increase, peaking at around $17.4K in late May. Downloads started at 7.5K and saw a decline towards the end of the quarter, finishing at 5.2K. Active users showed a decrease from 53.6K to 38.6K by the end of June.
Fashion Queen: Dress Up Game by AI Games FZ maintained a moderate download rate, starting at 7.8K and ending at 6.8K. Active users remained strong, fluctuating around 100K, with a peak of 118K in mid-April.
Finally, Hair Tattoo: Barber Shop Game, also by AI Games FZ, saw downloads vary between 7K and 6.5K, while active users decreased from 18.2K to 9.8K over the quarter.
For more detailed insights and data, visit Sensor Tower.